Apartment List Screening
Increased click-through rate by 15% on the apartment listing landing page.
This project aims to improve upon the previous version this is the 3rd version of it this project. a bit of information for this project is allowing users to start screening without the need for a login.
Client
RentSpree
Services
UI & UX Design
Industries
Proptech
Date
2018 - 2023
Design story
We will make it clear that this widget can interact with by doing some animation that can guide users to click on the button to start screening
I’m purpose with three solution
To improve user interaction, do not automatically check the screening items box for the user as was done in the previous version. Instead, guide or animate the user to try checking the items themselves, so that they understand that this is not just a static image.
If the business want the checkbox to be checked by default we need to animated the button to guide the users to click it and notice this can work.
Create separate page for only one purpose.
Direction
We will make it clear that this widget can interact with by doing some animation that can guide users to click on the button to start screening
I’m purpose with three solution
To improve user interaction, do not automatically check the screening items box for the user as was done in the previous version. Instead, guide or animate the user to try checking the items themselves, so that they understand that this is not just a static image.
If the business want the checkbox to be checked by default we need to animated the button to guide the users to click it and notice this can work.
Create separate page for only one purpose.
Positive Results
We can increase usage from 5-10% to 30-40%.
Reflections
Some users still mistake the animated button or guide as part of the pictures.