Apartment List Screening

Increased click-through rate by 15% on the apartment listing landing page.

This project aims to improve upon the previous version this is the 3rd version of it this project. a bit of information for this project is allowing users to start screening without the need for a login.

Client

RentSpree

Services

UI & UX Design

Industries

Proptech

Date

2018 - 2023

Dashboard Sidebar Close Up
Dashboard Sidebar Close Up
Dashboard Sidebar Close Up

Design story

We will make it clear that this widget can interact with by doing some animation that can guide users to click on the button to start screening

I’m purpose with three solution

  1. To improve user interaction, do not automatically check the screening items box for the user as was done in the previous version. Instead, guide or animate the user to try checking the items themselves, so that they understand that this is not just a static image.

  2. If the business want the checkbox to be checked by default we need to animated the button to guide the users to click it and notice this can work.

  3. Create separate page for only one purpose.


Direction

We will make it clear that this widget can interact with by doing some animation that can guide users to click on the button to start screening

I’m purpose with three solution

  1. To improve user interaction, do not automatically check the screening items box for the user as was done in the previous version. Instead, guide or animate the user to try checking the items themselves, so that they understand that this is not just a static image.

  2. If the business want the checkbox to be checked by default we need to animated the button to guide the users to click it and notice this can work.

  3. Create separate page for only one purpose.

Full Dashboard
Full Dashboard
Full Dashboard
Extracted currency modules
Extracted currency modules
Extracted currency modules

Positive Results

  • We can increase usage from 5-10% to 30-40%.



Reflections

  • Some users still mistake the animated button or guide as part of the pictures.